Why Signs Matter to Business

Saturday, February 17, 2018
What is the first thing that you notice in a business? How do these businesses appeal to its target customers? How do they create an impression? Where does the marketing starts? It’s through signage. Signage is the first thing that customers notices when they visits a business. Take a salon for example - a bad signage may result to a low number of people coming in. In order for a business to stand out, it has to have a signage that is both eye-catching and interesting. Because almost 40% of the time, the signage of a business is what customers recognize. I am not saying that signage is limited to your business name; it also has to speak as to what your business has to offer. And if you don’t have an idea what kind of signage you should have, you might find this site that specializes in making signage – Signomatic.

They say not to judge a book by its cover, but in the business world, the cover is your number one weapon. It has to stand out. It has to give a lasting impression to your target audience. It should make it easier for the target audience to remember. It is a good thing that Signomatic just so happens to specialize in making signage for any purposes – from personal to business. On their website, customers can design the exact sign to match the exact sign they need and want. They have this Design Page that allows the customers to customize and choose the right sign for personal or business use. A customer can either make a full-text sign or with images as well as the sign’s fixing method.  

Going back to the importance of signs to businesses; a business sign is its own branding. After all, first impressions count, doesn’t it? Your business sign could either make you or break you. Your sign is your first marketing tool that brands a consistent image in the mind of your repeat customers. Be it in your office space or in your business place, it counts.

Moreover, your sign can boost your sales. How? Because it speaks to passerby and an effective signage increases an impulse buying by 55%! Basically, your signage is the one responsible for attracting new walk-in customers. Take a look at this signage for Signomatic’s Sign4climate campaign. The design is bold, straight to the point, and easy to read from a distance.

To sum it all up, your signage is your marketing tool that is working for you 24 hours a day, 365 days. It is something that you should invest in should you want to start a new business. Because your signage says a lot about who you are and what you do. 

Disclosure: Credits to the rightful owners of the photos. This post contains affiliate link/s. Read my full disclosure policy regarding sponsored posts here

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